Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating ...

Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

Here are five fully modernized platforms, each of which could be a contender for the best CRM for sales teams.

That said, finding the top CRM tools can feel overwhelming at first glance. Narrowing it down, there are five worth reviewing ...

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...

This article spotlights five tools that may be considered the best CRM software for organizations focused on efficiency and impact.

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...

The accountability of marketing communications expenditure has long been under attack. Billions of dollars are spent on marketing communications every year, and there is gathering literature on how ...

Sheridan Maine and SML Accountancy are using Marriott Individual Incentives sales promotion vouchers, which give ’100 off a hotel stay’, to drive customer referrals Sheridan Maine, a ...