An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

As consumer electronics (CE) and appliance brands navigate a rapidly shifting economic landscape, promotional strategy has never been more critical. Opia, a 20-year-old global promotional services ...