LinkedIn prospects are 30% more likely to convert than prospects from traditional channels. That’s what one major company from the print sector found out when they started analyzing their sales.

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

Opinions expressed by Entrepreneur contributors are their own. Are you producing irresistible content for your audience? I hope so, because the truth is, there seems to be no other way. It doesn’t ...

Even in good times, consumer electronics retailers live on the edge – razor-thin margins, unrelenting competitors, fickle consumers. When times are as difficult as they have been in 2009, weak ...

Consider this common scenario: On paper, your marketing performance looks strong. Cost per lead (CPL) is down, impressions are up and your ad platform shows conversions are rising. But then you talk ...

Terry Jones was founder of Travelocity, founding chairman of Kayak and co-founder of Wayblazer. When we launched Travelocity in 1996, it had state-of-the-art design and, along with Expedia and others, ...

Opinions expressed by Entrepreneur contributors are their own. Are you a business owner frustrated by your inconsistent, declining, or non-existent lead flow? Or perhaps you’re fed up with the ...