To boost your business revenue, you need to enhance the lifetime value of your customers. This involves knowing and predicting what they need. As Steve Jobs said, “Get closer than ever to your ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whatever type of marketing you do, I’m sure you know all about funnels. You almost certainly ...

A functional content marketing strategy is built to address more specific business needs. Here's how various types of content fit into an SaaS lead funnel. The great thing about content marketing is ...

What Is A SaaS Sales Funnel? In the world of sales and marketing, sales funnels remain an essential tool as they capture a buyer’s journey in its entirety, from the initial awareness of a problem to ...

Among SaaS companies, there’s a common misconception about how and where to generate leads in order to feed your sales funnel. There are many ways to generate leads, but relatively few bring in ...

There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive ...

Many SaaS and Internet service companies offer free trials or freemium services. Accordingly, in the product database, there are users in various stages: trial, freemium, and paid. What happens, more ...