The SWAC and ESPN have announced a new media rights deal that includes an extension of the Celebration Bowl and MEAC/SWAC ...

ESPN and the SWAC announced a multi-year media rights extension at Media Day, extending into the 2030-2031 school year.

ESPN is staying in the SWAC business for the foreseeable future. The Southwestern Athletic Conference (SWAC) and ESPN have ...

The SWAC has locked in six more years of ESPN championship coverage and extended the Cricket Celebration Bowl through 2032.

ESPN inks a multi-year deal with the Southwestern Athletic Conference, expanding SWAC football and basketball coverage across ...

The SWAC has released its 2026 preseason predicted order of finish, with Alabama State and Prairie View A&M picked to win ...

BATON ROUGE, La. (Louisiana First) — The Southwestern Athletic Conference (SWAC) released its TV schedule for football matchups in the regular season. According to SWAC, games are broadcast live for ...

It felt like the tide was changing at SWAC Football Media Day with Alabama State football stealing the spotlight.

The Southwestern Athletic Conference (SWAC) has announced its 2026 Football Preseason selections and individual award winners ...

FAMU football refuses to let an NCAA postseason ban overshadow its upcoming season. The Rattlers still have much to play for, ...

The SWAC and ESPN have announced a new multi-year media rights agreement, which will now run through the 2030-31 season.