Steal the Brainrot, a ripoff of a popular Roblox game, was briefly Fortnite's most popular mode over the weekend.

Fortnite is undergoing some changes in the way it presents its user-created content, and they're going to look very familiar to Roblox users.

Gamefam founder and CEO Joe Ferencz breaks down the metaverse game company's strategy for harnessing and monetizing popular IP online.