Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

A Cracker Barrel sign featuring the old logo, in Homestead, Fla. (Joe Raedle/Getty Images) After suffering more than a week of online backlash to its new streamlined logo design — and a sharp drop in ...

Cracker Barrel coughed up a lame apology on social media over its controversial revamp — and got slammed by customers in response, with one griping that the restaurant’s beloved “Uncle Herschel” ...

Cracker Barrel has issued a statement following the immense backlash received over company rebranding. Cracker Barrel confirmed that key iconography as well as signature menu items will remain.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

The reverse transformation of Cracker Barrel Old Country Store restaurants is underway. Cracker Barrel on Monday morning shared a social media post that included a 32-second video of the "Old Timer" ...

Cracker Barrel said Tuesday it would drop plans to remodel its restaurants to give them a brighter and more modern feel, another rollback in a whirlwind few weeks of controversy for the restaurant ...

President Donald Trump believes the Cracker Barrel restaurant chain should bring back their old logo. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ...

Cracker Barrel has reversed its controversial rebrand and will revert remodeled restaurants to their original design, announced the company in its most recent earnings call. The company reported ...