Alberto Perlman, the CEO of Zumba Fitness, will join co-founder and CCO Beto Perez to tell the story of Zumba and its success at the 2013 Billboard Latin Music Conference. Billboard.biz caught up… By ...

Beto Perez is the creator of Zumba. I'll never forget the first time I saw myself on the cover of a magazine. I was at the airport on my way to France. It was 2012. I was rushing past a newsstand, not ...

The closest thing to Zumba I had ever heard was Rumba, that slow, balmy, almost lazy musical genre of Latin roots. But while Rumba is a musical genre, Zumba is a group workout routine that involves ...

Zumba enthusiasts getting their moves right at the Zumbathon held at the Karura Forest. The Latin based dance fitness involves aerobic elements. COURTESY The music is thumping an infectious Latin ...