All writing you do in a business context should be focused on audience needs and expectations. The rhetorical strategies you have learned in first-year composition or its equivalent will be very ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...

We all use rhetorical structures – or rhetorical figures to give them their proper name. But, unless we’re skilled in their use, as politicians and advertisers clearly are, we don’t necessarily employ ...