Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business landscape is fierce. Your company is competing not only with your direct ...

For much of the past decade, e-commerce growth followed a predictable playbook. Brands prioritized customer acquisition at ...

Retaining existing customers is essential for small and mid-sized businesses where resources are often limited and every loyal customer can have a disproportionate impact on profitability. While ...

In small business, retaining customers is just as important (if not more so) than finding new customers. Loyal customers don't just increase the money in your bank account, they become brand advocates ...

The last two years of the mortgage market have been unusual. As the refinance market plummets and the purchase market sees significant reductions in volume, lenders are faced with the challenge of ...

Budgets of companies and customers alike have been tightening by the minute, causing many businesses to ramp up their customer acquisition efforts drastically. It's an understandable reaction to tough ...

Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

Owners of plumbing and mechanical service companies often pour significant effort into winning new business. Yet customer retention—getting those same customers to choose you again and again—is ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Max Koziolek Marketers ...