Your Blue Ocean Strategy’ book and concept -- which encourage firms to stop fighting their rivals in ‘bloody-red oceans’ for a shrinking pool of profits and instead create ‘blue oceans’ of uncontested ...

In the 1999 sci-fi action film, The Matrix, computer hacker Neo is asked by rebel leader Morpheus to choose between two pills. Morpheus says, “You take the blue pill . . . the story ends, you wake up ...

Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...

In his book Tools of Titans—a book about the tactics, routines and habits of people who have achieved stunning success in life and business—well-known "life hacker" Tim Ferriss quotes a proverb: "Not ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...

Solomon Thimothy is Founder and CEO of OneIMS, where he works with clients to develop customized and effective marketing strategies. To continue reading this content ...