Streaming captured a record 47.5% of TV viewership in December, eclipsing the previous share record set in July thanks to a historic surge in usage on Christmas Day, according to Nielsen Streaming ...

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Streaming services have been coming for the broadcast television crown in the U.S. for years. Led by free services like YouTube, streaming represented 44.8% of television viewership in May 2025, its ...

Time spent streaming hit a share of 44.3 percent of all TV viewing in the U.S. in April, a record high for the third consecutive month, according to Nielsen’s The Gauge. Streaming rose by 15 percent ...

The soaps have hit a new high.

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