Google which has 75 percent market share is the go-to option for brands if they want to be seen. AI chatbots have captured ...

Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands ...

Perplexity offers a minimalist, search-like interface that backs up its statements with citations and references. In ...

Publishers and search engines have long depended on ad placements and affiliate marketing to make money. Search engines rely on pay-per-click (PPC) models, while publishers blend display ads, ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

AI search engines are confidently wrong over 60% of the time when citing news, a recent study says. Despite their errors, these bots rarely admitted uncertainty, raising concerns as artificial ...

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.