All salespeople have heard the term "build rapport" more times than they can count, and for good reason: Rapport is a critical element of any sale. But if your competitors are already doing it, and ...

Half of all sales teams aren’t producing sales. Exaggeration? Not really. It’s no secret that sales is a tough business, whether within the tech industry or outside it. The lesson here is that it’s ...

People buy things from salespeople they like. If you employ empathic statements in a conversation with your customers, you will develop a rapport that will allow you to set the pace and direction of ...

Sales leaders who embrace AI as a coworker can boost efficiency while focusing on building deeper, trust-driven customer relationships. The future of sales success lies in blending AI-driven insights ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Trust is the new currency in today’s hyper-connected B2B marketplace, and for businesses, ...