When it comes to dropping fishing lure names, the Rapala moniker is one every angler knows. A staple in tackle boxes across North America and the world, Rapala is the true originator when it comes to ...
The story of what probably is the world's No. 1-fished lure began nearly 80 years ago with a simple observation by Finnish angler Lauri Rapala. In 1936, while fishing the waters of Finland's Lake ...
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