Correlation studies of Google search results have a long tradition in SEO. But they also may be unreliable for providing insights into how Google ranks web pages. Using insights from correlation ...

Is there a relationship between bounce rate and search rankings? Let's take a look at the evidence and see whether it's a ranking factor that moves the needle. Google search representatives have ...

There is a correlation that most of the population wakes up when it’s daylight, this does not mean we cause the sun to rise. Yes there is a correlation but this is not cause and effect. The same ...

Moz has announced the publication of the 2015 Moz search ranking factors study. The study shared a lot of data on correlation and expert interviews, it is the largest they put together yet. In short, ...

It's important to know what SEO tactics influence organic search engine rankings and how changes to a site will affect ranking. Rand Fishkin walks through how to use correlation data in SEO and social ...

Search experts are losing faith in the idea that links are more important to ranking algorithms for good content than previous studies have shown. "People are losing faith in that story, which is so ...

This SEO ranking factors session has become a much-anticipated tradition at SMX Advanced, as the substantial early morning crowd in attendance this year testified. Each year, a panel of SEO data ...

For the past few years, Stone Temple Consulting, which was acquired by Perficient, has come out with a study analyzing just how important links are to rankings in Google search. Year after year, the ...