It’s a quest of Guinness proportions. Six-year-old Tustin resident Max Wilford is calling for residents to join him in creating the world’s longest rainbow loom bracelet. The goal: to set a Guinness ...

NOVI (WWJ) - One of the hottest toys to hit the market in years was developed by a former automotive safety engineer in metro Detroit. If you have a tween on your Christmas list, chances are they've ...

A girl works on a Rainbow Loom at her home in Wichita. The toy, engineered by two former Wichita State students, has become wildly popular and inspired several copycat versions. Travis Heying File ...

The principal of a Park Slope, Brooklyn, elementary school is taking down the latest threat to kids' learning: Rainbow Loom bracelet-making kits. The Facey Family/flickr The bracelets -- bright and ...