Contrary to what you might think, radio remains a vital communications channel, even in an increasingly online culture. Radio ad spending in the United States exceeded $18 billion in the United States ...

Fewer people commuting to work amid the pandemic has put a strain on the radio advertising market, with radio ad spend anticipate to drop 25.0%.

Dublin, Jan. 06, 2025 (GLOBE NEWSWIRE) -- The "Radio Advertising Global Market Opportunities and Strategies to 2033" report has been added to ResearchAndMarkets.com's offering. This report describes ...

Radio advertising tends to be far more targeted in its demographic and in its results than many other forms of advertising. Specific radio stations and even specific radio shows can provide access to ...

Borrell Associates projects radio will post the smallest year-over-year decline among traditional media in 2026, driven by ...

Advertising on radio has consistently proven to be an effective and efficient medium to help generate brand awareness and grow business for a variety of companies and in a variety of geographical ...

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...

The recent relaxation of regulations limiting the ability of an entity to own multiple radio stations has led to a dramatic increase in ownership concentration in local radio markets. As a result, the ...

Radio advertising might be seen as old-fashioned especially with the rise of the internet and other types of media and that their audience has decreased. This is not the case, however. Commercial ...

Erica Farber, former publisher-CEO of Radio & Records, has been named president and chief executive officer of the Radio Advertising Bureau, effective April 16. Farber, who most recently served as t… ...