The purpose of the minor is to provide graduate students access to a sequence of qualitative methods courses to enhance their understanding of research methods. This concentration of courses also ...

This workshop offers an overview of qualitative research methods. It discusses the difference between qualitative and quantitative research, the different types of qualitative research (including ...

Its methods can be qualitative, focusing on understanding the motives behind consumer choices, or quantitative, which looks at hard data and statistics to inform business decisions. Primary research ...

The Journal of Personal Selling and Sales Management, Vol. 31, No. 2 (Spring 2011), pp. 157-170 (14 pages) As the global marketplace continues to change owing to the proliferation of global brands, ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Walt Whitman wrote, “I am large, I contain multitudes.” In qualitative social science, this applies as both a celebration of what makes us human and as a warning of the limitations of using artificial ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. We share the “why” and “how” behind our use of an online discussion board as a ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

This course is available on the MSc in Applied Social Data Science, MSc in Environmental Policy and Regulation, MSc in European and International Politics and Policy, MSc in European and International ...