(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Carlos A. Suárez Carrasquillo, University of Florida (THE CONVERSATION) The Puerto ...

Bad Bunny's music and promotion of Puerto Rico have transformed the island into a desirable travel destination. The focus of tourism is shifting from transactional trips to transformative experiences.

As Puerto Rico's unofficial artistic ambassador, Bad Bunny's vision is clear to those paying attention: move beyond the surface-level tourism and embrace deeper, community-driven travel. He promotes a ...

“Don’t let go of the flag. ... I don’t want them to do to you what they did to Hawaii,” Bad Bunny sings in his song “LO QUE LE PASÓ A HAWAii.” The singer and global phenomenon has made it clear that ...

NEW YORK CITY (WABC) -- NYC & Company and Discover Puerto Rico have announced a first-ever official partnership aimed at boosting tourism between New York City and Puerto Rico. New York City's ...

Brad Dean leaves behind a legacy of success in the wake of his departure from Discover Puerto Rico (DPR) to become president and CEO of Explore St. Louis. Dean will join the Midwest destination ...

As Puerto Rico’s tourism economy hits new highs, a quiet movement is reshaping how and where visitors experience the island. From bee farms in the mountains to dragon fruit fields in the southwest, a ...

Bad Bunny's Puerto Rico residency generated $400M, nearly doubling forecasts, while his world tour skips the U.S. over deportation concerns.

The Puerto Rican rapper Bad Bunny is one of the biggest stars of the music world. After becoming Spotify’s most-streamed artist for three years in a row – the first and only artist ever to do so – he ...