An important problem confronting decision makers in modern organizations is the determination of an optimal product-mix (or service-mix) in situations where learning effects are present. Learning has ...

Opinions expressed by Entrepreneur contributors are their own. Many businesses offer too many products and services, to too many different types of customers, at too many prices and in too many ...

The success of product marketing in any business, small or large, is a direct result of having a satisfying array of products. Companies create and market these products to customers of varying ages, ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

This paper describes the development and implementation of a plywood product mix model for Ponderosa Industrial, a medium-sized company that supplies 25% of the plywood in Mexico. A unique modeling ...

As expected, Daimler AG reported robust Q4 sales growth to wrap-up a strong 2014, riding on record sales at the luxury vehicle division Mercedes-Benz. Revenues rose 10% year-over-year to €129.9 ...