Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...

CEO of Flume, argues that the era of “digital-first” is already over — because digital now runs through every touchpoint, ...

Optimizing the customer journey is crucial to the success of digital marketing strategies. Companies must adopt a data-driven ...

Marketing advocates of creative concepts can peacefully coexist with their number crunching teammates when the right funnel strategy is deployed. That’s the perspective from the global consulting firm ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing), "I ...

Digital marketing in the 21st century is all about two things–constant connectivity and timely marketing triggers. For a brand to scale, it must reduce time-to-action based on user data, which ...

Following the launch of TF1+ at the start of this year, TF1 group is taking its digital acceleration strategy to the next level with the unveiling of its advertising roadmap for the streaming space.

REDWOOD CITY, Calif., Sept. 30, 2025 /PRNewswire/ -- Liftlab, a leader in full funnel media planning, and Stellair, an AI-powered media operations automation platform, today announced a strategic ...