Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Private label product sales in the United States rose 3.3% last year compared with 2024 to a record $282.8 billion, according to Circana statistics released Tuesday by the Private Label Manufacturers ...

Private label sales achieved a new high last year, hitting $271 billion, according to Circana data cited by the Private Label Manufacturers Association. Sales increased 3.9% compared to 2023, per the ...

Once considered the poor relation of glossy food and beverage brands, private label has undergone a huge transformation, and is reaping the rewards. “The global private label market is thriving,” says ...