Think creativity equals starving artist? Think again. Not only are the more creative among us raking in more cash, they’re reshaping our businesses, cities, and culture. They’re probably also the key ...

Exit polls from the 2024 US election showed that three-quarters of voters nationwide felt negatively about the way things were going in the country, and many Americans continue to feel a profound ...

As we prepare to enter the new year, we have a unique opportunity to tap into the power of our imagination and dream about what lies ahead. Last week, I explored how we can finish strong and start the ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

Duncan Wardle, former vice president at The Walt Disney Company, runs creative consulting company iD8 & innov8 to embed innovative cultures. When you ask people who the most creative individuals are, ...

In the world of the creator economy, horizontal and vertical products represent two distinct approaches. Vertical products are tightly integrated with specific platforms, thus relying on their unique ...

The hallmark of a really effective brainstorming is an abundance of genuine and heartfelt laughter. There’s a reason for this: Laughter can help people solve problems that demand creative solutions, ...

The power of the creative industry to accelerate climate action has been recognised as a climate solution at COP30 held in the Amazonian city of Belém. Officials from nearly 200 countries have ...

Arming yourself with the knowledge to collaborate effectively with creative professionals ensures your marketing efforts will stand out and yield tangible results. By integrating strategic creativity, ...

Creativity is a fascinating and essential aspect of human potential. It is not just about artistic expression. It is about ...

Having, or at the very least perceiving that you have power and control over your environment is important. Those who feel as though they have little control over their status, aspirations, and wealth ...