Despite the hundreds of lifestyle and fashion brands out there, Hugo Boss is a well-known and highly respected name across the world. It's particularly renowned for its line of perfumes and fragrances ...

Maluma has a sexy new gig! The 31-year-old Colombian singer joins actor Bradley Cooper and soccer star Vinicius Junior as a global ambassador for BOSS Bottled, the iconic fragrance pillar of BOSS. The ...

When the original Boss Bottled launched in 1998, it caused a sensation. Before that, men’s fragrances were mostly dark, heavy, and aggressive. Boss Bottled, however, was none of those things. Pairing ...

Maluma joins Bradley Cooper and Vinícius Júnior as an ambassador of BOSS Bottled Beyond, a new scent that aims to blend "innovation and performance." For the Don Juan artist, the chance to be a part ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. That’s why Maluma uses fragrances to hype himself up before a ...

It’s been a busy week for the fragrance industry! Hot on the heels of Chanel No. 5’s Brad Pitt announcement, Gwyneth Paltrow has just been named the face of Boss Nuit Pour Femme. The women’s fragrance ...

If you click on links we provide, we may receive compensation. The Colombian singer spoke to PEOPLE about the "beautiful memories" from the BOSS campaign shoot and what the new Bottled Beyond ...