It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. One of the great harbingers of Christmas is a sudden spike in fragrance ...

NEW YORK--(BUSINESS WIRE)--GUESS introduces GUESS Seductive Noir, an intriguing new fragrance for women and men which is a flanker to the #1 selling fragrance globally for the iconic brand. The new ...

NEW YORK-- (BUSINESS WIRE)--GUESS introduces actress, model and global influencer Amy Jackson starring alongside Italian model, DJ and music producer Andrea Damante shot in the new advertising ...

Eos is bringing its irreverent, digitally native sensibility back to the Super Bowl-this time to prove that fragrance advertising doesn’t have to take itself so seriously. The body care brand's second ...