As they say, you manage what you measure. Accordingly, an entire industry has developed around performance measurement and performance management. Popular tools include the Balanced Scorecard, ...
Marketing measurement was once fairly simple: You launched a campaign, and then you measured its impact. Today, it’s incredibly nuanced. Modern marketers face a variety of complications as they ...
In his first job out of graduate school, Will Barnow practices performance measurement every day. Barnow works in the Maricopa County Office of Justice Systems Planning and Information, and one of his ...
To accurately assess how well your business is performing, you need to develop some quantifiable measures, advises Skillmaker.com. Ideally, your measures will clearly identify those aspects of your ...
Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Being adaptive means re-evaluating what once worked and may now be sub-optimal. The most ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO of OptiMine Software. There ...
A lot has been written about the impact of the COVID-19 pandemic on the world of advertising. Budgets were decimated and marketers scrambled to find other ways to do more with less. One of the less ...
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