Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

One of the strangest paradoxes of Western philosophy, is that it's difficult (some say impossible) to "prove" that reality exists. What you (or anyone) may call "reality," is really just the sum total ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

It’s especially important given the value of brand perception. “If consumers believe their grocery store is pocketing over 10x the profit they actually are, this will affect how people feel towards ...

Having a good team isn't just about skills and references; it's about personalities and how they interact. Employee motivation is part of that. Do your employees inspire each other to achieve or see ...

The forces reshaping Indian cinema are the same ones reshaping consumer markets everywhere. India is simply where the ...

The Bureau of Labor Statistics released the latest consumer price index Tuesday morning. It shows that inflation continued to accelerate in June, with prices up 5.4% from a year earlier. The rise was ...