Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

KPI-based PR demands a new kind of relationship between clients and agencies, one rooted in mutual trust and realistic ...

Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold outreach needed. Traditional lead gen is fading. This article reveals how smart ...

The holidays are about more than sales spikes; they’re an opportunity to build emotional, long-term connections with your ...

Have you ever felt that sinking feeling when a rival fintech lands a prominent feature in a major industry publication?

Today, PR professionals must find new ways to deliver distinctive value, whether through exclusivity, speed, insight or ...

The key to getting featured in the media is leveraging emotions to ensure you stand out from other experts in your field.

Next PR, an award-winning, integrated public relations firm, today announced the debut of its AI Optimization Services, ...

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

Let’s get something straight. PR people are not lazy.We don’t know who needs to hear this (okay, we do: anyone taking Roxy ...

Today, building a strong brand is no longer just about visibility—it’s about authority. A well-positioned brand doesn’t just attract customers; it earns trust to be the “category king/queen” in its ...