In 2024, Point of Care (POC) marketing surpassed $1 billion 1 in revenue — marking a pivotal shift in where marketers are investing their healthcare media dollars. Marketers increasingly seek ...
Harshit Jain, MD, is Founder & Global CEO of Doceree, a leading global healthcare marketing platform for programmatic messaging to HCPs. As life science marketers adopt digital targeting and ...
Healthcare providers’ (HCPs) daily workflows have changed dramatically in the past several years, as HCPs are forced to manage increasing workloads, unprecedented regulatory challenges, staff ...
80% of Rx Patients Currently See Providers with Access to POC Media NEW YORK, Nov. 21, 2022 /PRNewswire/ -- The Point of Care Marketing Association (POCMA), a nonprofit organization to support the ...
Over the course of the pandemic, no channel in or around healthcare was transformed as suddenly — and indelibly — as the point of care. Prior to March 2020, the industry’s definition of what ...
NEW YORK, June 28, 2021 /PRNewswire/ — The Point of Care Communication Council (PoC3), a nonprofit organization focused on advocating for the effective use of the point of care (POC) channel to ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results