You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

After reporting an increase in users and revenue in the second quarter, Snap has shared insights on a range of evolving ad product updates aimed at expanding advertisers' optimization and ad-format ...

When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid ...

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

Yelp has introduced more than 20 features to support local businesses, focusing on using artificial intelligence (AI) to simplify ad setup and optimization and create comparison tools. Craig Saldanha, ...

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit ...

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

EL SEGUNDO, Calif., Sept. 04, 2025 (GLOBE NEWSWIRE) -- Shirofune, the leading platform for digital advertising automation, today announced it has enhanced its advertising automation tool by ...

Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ...

PilotDesk, an ad ops automation startup founded by the same team that launched the SpringServe ad server, has named its first president. The company will name ad industry veteran Frans Vermeulen to ...

French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce advertising. Mirakl isn’t disclosing the terms ...