DataXu's Chris Le May looks at how the the emergence of an addressable programmatic TV market is helping to blur the old traditions that silo digital as a direct response (DR) channel. Television has ...

Innovid, the only independent omni-channel advertising and analytics platform built for television, today announced its Global Omni-Channel Benchmarks Report, which represents the most complete view ...

Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and ...

Verizon Media and Broadsign have extended their partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH ...

SANDPOINT, Idaho & TORONTO--(BUSINESS WIRE)--Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced Clue, a leading data and media partner ...