Add Yahoo as a preferred source to see more of our stories on Google. Retro Post's cereal ad including Krinkles - Transcendental Graphics/Getty Images Food companies have been using mascots to promote ...

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales. The Ferrero Group said ...

WK Kellogg Co (KLG) is determined to take Frosted Flakes into the future. On Monday, the company behind cereal brands such as Froot Loops, Mini-Wheats, and Rice Krispies split from Kellogg's snacking ...