The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk. Following that decision, ...

Two separate ad campaigns for supermarket staples have dropped recently, one from Oatly and the other from the California Milk Processor Board (CMPB), timed to the busy back-to-school shopping season.

Oatly announced a new sustainability campaign challenging Big Dairy to fess up to its climate footprint in return for advertising space paid for by the company, according to details shared with ...

Oat-milk giant Oatly is throwing down the transparency gauntlet to ‘Big Dairy’ by offering to give away free (paid by Oatly) advertising space if dairy brands are willing to publicly disclose answers ...

Dairy is having a moment. Influencers on social media are drinking raw milk, consumers are going back to cow’s milk, and Republicans are pushing for whole milk’s return to school cafeterias. But, ...

When oat milk was still largely a curiosity, Oatly made a name for itself with verbose, self-aware billboards. A bus-stop ad reading “We made this specifically for vegans and non-vegans and for ...

Super Bowl commercials are always an exciting part of the year's biggest football game — but one advertisement from alternative milk company Oatly has social media buzzing. For many, the advertisement ...