One way to stir up interest in your product is to do something that is so unexpected that it catches people off guard. Recently, Netflix aired a commercial that featured 35 spoilers for their shows ...

This is read by an automated voice. Please report any issues or inconsistencies here. Netflix on Wednesday touted a surge in popularity for its low-cost streaming plan with ads as it looks to tap into ...

Netflix cut advertising expenses by 23% last year, despite its annual revenue rising by 24% and new rivals such as Disney+ emerging. Netflix said in its annual report that it reduced ad expense, which ...

After launching the Netflix Ads Suite in 2025, the streamer is adding new ways for brands to buy and measure ads on the platform. Advertisers will now be able to tap into new targeting capabilities, ...

Netflix and NBCUniversal are experimenting with new marketing strategies to connect with audiences beyond the streaming screen. Rather than relying only on trailers, social media ads, or traditional ...

Netflix's ads head said she's most excited about "interactive and modular" formats. Netflix said its ad tier now reaches 190 million monthly active viewers globally, a new metric. It also shared a ...

Netflix launched its cheaper, ad-supported option in late 2022. Its growth is starting to contribute to overall revenue. Co-CEO Greg Peters said during the company's fourth-quarter earnings call this ...

Netflix's ad revenue exploded in 2025. The company has been focused on scaling its ad-supported plans at the expense of monetization. Ad-supported subscribers are less valuable than other subscribers, ...

Not for the first time, Netflix has reason to give thanks for Stranger Things. When Campaign Asia arrives at the streaming giant’s APAC headquarters to meet its president of ads, Amy Reinhard, the ...

The MarketWatch News Department was not involved in the creation of this content. TORONTO, March 24, 2026 /CNW/ - Joey Ai, an award-winning creative consultancy specializing in strategic branding and ...

Netflix's ad revenue exploded in 2025. The company has been focused on scaling its ad-supported plans at the expense of monetization. Ad-supported subscribers are less valuable than other subscribers, ...