Controversy in marketing can be an effective way of getting noticed, which is why some brands purposely look for ways to create a splash. They recognize that if you want to stand out, you can’t always ...

When Sydney Sweeney teamed up with American Eagle for their blue jeans campaign, she sparked worldwide controversy. As a result, both she and the brand have been heavily criticized. Occasionally, ...

Is anyone else seeing it? There's a creeping cultural shift happening and Matt Rife and Sydney Sweeney’s ads are the pretty faces being pasted over it. I’m talking about the shift towards conservatism ...