Retailers incur significant opportunity costs when the analysis focuses only on known customers. This isn’t a critique of ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

Warehouse-native access is emerging as the fastest, safest path to unified customer intelligence. It isn't without its challenges. As customer data platforms (CDPs) continue to evolve, zero-copy ...

Amperity, the leading AI-powered Customer Data Cloud, today introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results. Built on unified ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Written by Edward Calvesbert, vice president of product management at IBM watsonx AI is only as good as the data it uses. If your AI agents don't have real-time access to reliable data from modern ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

The customer data infrastructure powering most enterprises was architected for a world that no longer exists: one where marketing interactions could be captured and processed in batches, where ...