Just yesterday we were telling you that MINI is going to reinvent itself and focus on different things from now on. The aim is to keep its values intact and keep going with only 5 core models that ...

We’ve been seeing a new Mini logo pop up on concept cars, merchandise, and on the brand’s website. The BMW-owned premium brand just made this clean new logo official and it will start appearing on ...

The MINI brand has today introduced an all-new logo that will appear on its products from March 2018 onward. The new logo takes on a “flat” appearance, replacing the three-dimensional black, silver ...

Mini has revealed a new, more streamlined logo that will start appearing on the brand’s cars from March 2018. The new design does away with the three-dimensional, two-tone logo that has featured on ...

Mini is updating its logo, but the changes might be hard to spot for anyone who's not a hardcore Mini fan. The badge keeps the winged wheel motif and capitalized Mini lettering, but simplifies the ...

Instead of revitalizing the brand in more lucrative ways, MINI decided that the thing it needs most right now is a “tradition-conscious, authentic, clear” logo. That’s right, ladies and gentlemen! The ...

The BMW Group’s MINI brand has revealed a new logo, one which it says, combines “an awareness of traditional values” with “the spirit of future-oriented development”. The new MINI logo will be visible ...

Back in December of 2006, we reported that BMW had officially acquired the John Cooper Works garage with the intent of making it the MINI brand’s official performance label, much like the M division ...