Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism campaigns do the ...

Gov. Gretchen Whitmer proclaimed Pure Michigan month in celebration of the beloved brand turning 20 this year.

May has officially been declared Pure Michigan Month by Gov. Gretchen Whitmer. “We recognize the iconic Pure Michigan brand ...

Southfield (CW50) - After decades of tourism campaigns promoting Michigan, Pure Michigan has spent 15 years as the state's prime tourism campaign, capturing the hearts of Michiganders and resonating ...

Governor Gretchen Whitmer is paying tribute to a very popular slogan, declaring May as Pure Michigan Month.

Even with gas prices nearing record highs, tourism officials in Michigan remain optimistic for the busy spring and summer ...

Today, Pure Michigan, the state's beloved travel brand, is commemorating its 20th anniversary, celebrating what has become a ...

Pure Michigan has a new leadership structure as it moves under the state’s new growth office aimed at connecting tourism marketing to population growth efforts. The Michigan Economic Development Corp.

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

Under the Radar Michigan is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart ...