Wonder what goes into KFC's famous Secret Recipe Fries? The ingredients list offers some hints, but it doesn't quite give away the full story.

In theory, the idea of a secret menu is that it's word-of-mouth only. The problem is that a secret menu is only good for business if everybody knows the secret. Despite that paradox, every chain ...

Starbucks unveiled “secret menu” items on its app this week. In a not-so-secret, very public publicity campaign, the coffee giant announced that select customizations for its most popular “secret menu ...

The West Coast-based burger chain In-N-Out started in 1948, and since then it has always had a very simple menu. But the chain's loyal patrons know that ordering at In-N-Out is all about hacking the ...

Ever walk into a fast food restaurant thinking you knew exactly what to order, only to find out later that the real gold was hiding behind the scenes? Secret menu items are the ultimate insider's club ...

Nicolette is a lifestyle writer based in Brooklyn, NY. Enthusiastic and ambitious, she's excited to tackle any story — from beauty trends to hard-hitting breaking news, Nicolette brings integrity + ...

So what are the secret menu items anyway?As the Asian Food Fest returns to Cincinnati this weekend, a perennial tradition also returns: trying to score some exclusive sweet treats that no one else can ...

At this hidden Ohio chili parlor, a single secret recipe inspires deep loyalty and spirited defense from those who know it best.

This classic Florida hot dog stand has kept the same secret recipe for decades. Here’s why locals still line up at Coney ...