Die Clean is shaking up the men’s grooming market by pairing an audacious Grim Reaper aesthetic with high-performance, ...

Most men’s grooming brands fall into one of two camps. Some feel like generic drugstore products with a slightly more masculine label slapped on the bottle. Others lean so hard into luxury that the ...

From richer creams to muskier colognes, these are the latest standouts.

Men’s grooming is growing well beyond traditional categories, with skincare being a major focus. Teen and adolescent boys have long been associated with sweaty T-shirts and stinky socks. Some ...

Men care more about grooming now than they did five years ago, according to a recently released survey that asked nearly 2,000 men about their grooming habits. But what's driving this trend exactly?

Friday marks the 15th edition of National Men’s Grooming Day, a day dedicated to men’s personal care and grooming. Grooming company American Crew launched the annual event on Aug. 17, 2007, to ...

Philips Norelco in October unveiled a partnership with Movember, the annual event where men grow their facial hair to raise awareness for men’s health and mental health. Since its establishment in ...

Sales of men's grooming products are on the uptick, but mass marketers need to fine-tune messages to halt migration of younger shoppers to online. How to market men’s grooming is a conundrum that has ...