There's A Reason Mazda's Red Paint Is Famous – And It's Not Just How It Looks

Mazda has a signature red paint that you can see coming from a mile away. Here's how that paint was developed, and why, and ...
Morning Overview on MSN

Why Mazda’s red paint became famous beyond its looks

Mazda’s Soul Red Crystal paint has become a sensation not just for its vibrant hue, but also for its unique optical properties. This signature red, featured on models like the MX-5 Miata and CX-5, ...
autoevolution

Mazda Details New Rhodium White Body Color, Created Using Unique Painting Technology

Mazda has created a new color, dubbed Rhodium White, created using a unique painting technology, which is called Takuminuri. This new body color joins Soul Red Crystal and Machine Gray Premium as the ...
Jalopnik

Mazda's Famous Red Paint Still Turns Heads: Here's Why It's Special

There are certain truths in the automotive world. A Porsche 911 has its engine in the rear, old Land Cruisers have worse aero than bread, and Mazda's Soul Red Crystal paint will make you look twice.