USCB scientists discovered that watching just seven minutes can open your mind and enhance creativity.

Named Oxford Dictionary’s Word of the Year in 2024, “brain rot” has become a popular online term. Here are some signs and strategies to combat it. Hand drawing brain rot concept about the excessive ...

We like to see ourselves as individual free thinkers. But when a hot summer trend hits — a style, a song, or even a meme — we can't resist wearing it, blasting it, and posting it. But what about this ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

The Jennifer Aniston neuron refers to a theory of brain formation, positing there are certain neurons which respond to anything vaguely related to one concept, like Jennifer Aniston. If this theory ...

It's late at night and I am scrolling through TikTok. My dizzying feed takes me past cat videos - Chesterbelle, the overweight feline on a weight loss journey, is a current favourite - cooking clips ...

New data shows AI brain rot is real. Here’s why your technical skills won’t save you if you’ve lost the ability to think ...

A TikTok scroll at 3 a.m. A surrealist AI crocodile in a bomber jacket narrates absurd Italian-accented nonsense about ...