The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next month’s ...

Japan’s tea industry needs to be far more assertive about what makes it special, says David Fickling for Bloomberg Opinion.

UJI, Japan (Reuters) -Matcha lovers, brace your wallets! Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid ...

Explore Japanese matcha, from ceremonial and culinary types to top regions, brands, recipes, and where to enjoy it in Japan.

The world's fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...

TOKYO (AP) — Clad in an elegant kimono of pale green, tea ceremony instructor Keiko Kaneko uses a tiny wooden spoon to place a speck of matcha into a porcelain bowl. She froths up the special powdered ...

In recent years, matcha has surged from an ancient Japanese tradition to a modern wellness sensation appearing in everything ...

Matcha isn't just another fleeting trend, it went viral across the world and never really left. But as the internet debates ...

Matcha is giving coffee a run for its money in the popularity stakes, but what actually is the vibrant green powder and how ...