Mastercard said that that it does not sell any information that could identify individual cardholders. The company explained its decision to remove certain advertisements by saying that the listings ...

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain ...

For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in ...

On Thursday, Visa and Mastercard temporarily suspended ad purchases with Pornhub and its parent company, MindGeek, after the latest court ruling in a child-pornography lawsuit. The action follows a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

Mastercard has launched a digital media network to, it says, better leverage its 25,000 advertisers to its 500 million enrolled consumers. Mastercard Commerce Media, will, says Mastercard, take the ...

Google has just recently taken on some heat about how it was handling, or rather misrepresenting, its location tracking options. "No" doesn't always mean "no", as far ...

In a secret deal estimated to be worth millions of dollars, Google paid MasterCard to track whether online ad clicks translated to sales in retail stores. According to Bloomberg, Google has for the ...

Hapless clay figure Mr. Bill is back--and he’s shilling for MasterCard. As Buzzwatch readers of a certain age will recall, the Mr. Bill character dates back to late-1970s “Saturday Night Live” ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Following years of negotiations, Google paid millions of ...

For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came, thanks in ...