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At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Target marketing for your small business is the product of extensive research into your consumer base and the needs of the local market. There are several types of target marketing your company may ...

A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage. Traditionally, brands advertised in the mediums of the day, namely print (newspapers ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Just as customers have different styles of restaurants to choose from, restaurant owners can choose from a variety of marketing strategies that appeal to different types of patrons. Most restaurants ...

A business’s Sales team needs the Marketing staff, whether or not the sales side will admit it. The purpose of marketing is to tell the story of the brand - who the company is and what solutions are ...