A pricing structure or strategy is a consistent, uniform, planned approach to pricing of products and services to achieve business and marketing goals. A thoughtful pricing structure is critical in an ...

The basic macro strategy of marketing is simple: You create a product or service with a unique or competitive benefit and communicate it consistently to the people who want that benefit. Within that ...

You can have the best product or service in the world, but if you don’t have a solid and contextually based go-to-market (GTM) strategy and execution plan, you will fail. Marketing plays the critical ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Merton, Robert C. "A Dynamic General Equilibrium Model of the Asset Market and Its Application to the Pricing of the Capital Structure of the Firm." Sloan School of Management Working Paper, No.