How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

Using organic marketing in addition to paid advertising can help you expand the reach and effectiveness of your business's website. However, figuring out where to begin with organic strategies such as ...

On one hand we have oceans of data being produced and on the other hand we have a modern internet consumer with the attention span of a gnat. In a scenario like this, how do you get your target ...

Every single specialist in the deployment of infographics will tell you that using them in B2B can be extremely effective so you should not worry about whether or not this is the case. Many of the ...

There’s no denying that the world of SEO has changed drastically over the past decade. Every year, digital marketers work hard to appease search algorithms’ multifaceted needs. Have you noticed a big ...

While B2B social media is maturing, this State of the B2B Social Media infographic from B2B Marketing indicates that B2B marketers still have a way to go in honing their social network tactics. Almost ...

With corporate users sending and receiving an average of 112 emails per day, it is still the most popular communication vehicle for marketers, behind SEO and event marketing, according to this ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...