The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

As your small business grows, you'll be involved with specialized marketing communications, including public relations, advertising, social media campaigns, promotions and sponsorships. In the ...

Who’s in charge where? To whom do I report? Who is responsible and for what? All are questions that must be answered in any organization. And the best and clearest way to do that is with an ...

Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit. I'll be the bearer of bad news: just ...

What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 ...

Many small businesses start with few employees and even fewer managers. As the business grows, owners often create an organizational structure to react to changes, rather than creating a thoughtful ...

Picture the most successful companies in the world; they have one thing in common — an effective organizational structure. But what exactly does that entail and how can it make or break a business? If ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...