When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

Planning for an upcoming year is often stressful and clouded by uncertainties. Many companies are still recovering from the impact of the pandemic while staying mindful that a global economic downturn ...

If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...

OTTAWA, Ontario--(BUSINESS WIRE)--Today, a new report by MarketingOps.com, in partnership with Knak, the codeless email and landing page creation platform for enterprise marketers, and Adobe, found ...

It was with this hypothesis in mind that we launched the second annual marketing operations survey, examining the landscape. You won’t be surprised to hear it unearthed a growing appetite. Maybe ...

What is a GTM Engineer? Is it a new role or a re-imagining of existing Marketing and Sales Operations roles? I dive into the messy middle of tech roles today. If you wake up tomorrow morning and hear ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

Marketing reveals the strengths of a business and, when aligned with effective operations, can lead to not just customer attraction but also retention and growth, as demonstrated through my own ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms that have 10,000 ...

Prysm Systems Inc., the Milpitas, Calif-based provider of large-format laser phosphor displays (LPD), recently appointed Tod Hardin as director of marketing operations. In this role, Hardin will ...